How to start your smart home installation business

Home automation is one of the fastest-growing industries in the U.S., expanding by billions of dollars each year. As more homeowners look to buy or build smart homes, it’s no surprise that hundreds of smart home businesses are advancing their expertise to offer real, comprehensive automation solutions.

1. Choose the right smart home system for your business

You need a system that’s organized, structured, and ready for the future. Loxone delivers an all-in-one home solution with over 150 integrated products, giving you a reliable foundation for building a smart home business. Other systems often mix and match products from different companies, adding complexity that can take the “smart” out of the solution. With Loxone, you get everything you need in a single, cohesive platform along with dedicated professional support. From initial planning to implementation and beyond, a trusted partner like Loxone is essential for your company’s growth.

2. Training and certifications

Practice and trainings that are necessary components of learning and mastering any new skill. Learning to install and configure a smart home is no different.

To truly excel as a Loxone Partner, you will first need an understanding of low voltage electrical systems work. Once you have low voltage knowledge you will need to exercise your skills on the products you will be using. You COULD do this by purchasing all the products you think you will need to complete a project and figuring out through an arduous process of trial and error how to make it all work together… or you could simply attend a Loxone training course which covers not only how to wire and configure a smart home, but also how to sell your smart home business offering to clients.

3. Become a brand ambassador for your business

In order to sell your smart home business solutions, you need to not only know the products by heart, but you also need to become a brand ambassador for your business. Having your chosen smart home solution outfitted in your own home or showroom shows potential clients that you believe in your brand and solution, and that you aren’t just selling it – you’re offering a lifestyle that you want for yourself, too.

In a properly equipped showroom, you can show prospective clients what it’s really like to experience living in a smart home. We are proud to offer deep discounts for Loxone Partners to utilize Loxone in their own homes or places of business. And if full smart home showroom just isn’t in your budget at the moment, consider our Digital Experience Tour – with only a minimal investment you can bring the full Loxone experience directly to your clients.

4. Make yourself visible and known

Internet – Get your smart home business on the internet! This may seem obvious but you’d be surprised by how many business still don’t have a website. The internet is often the very first place people go to find or learn about something, so make your presence known online is crucial to business success. To start, you should have both a user-friendly website and an active Facebook page, both of which should showcase what you have to offer as a business and provide potential clients a way to get in contact with you.

Connections – Not all business is done on the internet. Make sure to get out there and connect with home builders, electricians, contractors, and others in the home automation industry. Networking is critical in every aspect of business, so do yourself a favor and get your name out there. Make sure to visit any networking or trade show events that come through your area.

Advertising – Word of mouth can only get you so far. Now that you have an internet presence, it’s time for local advertising. You can go the old school route and post an ad or two in the paper, but we always recommend that you focus most of your advertising efforts online. This can be done via Goolge Ads, Meta Ads or, if you have the time and aptitude, Search Engine Optimization.

We know you’re busy running a business, so it may be best to contract these efforts out to someone that specializes in online advertising. These companies tend to charge per month and do all of the leg work for you. Or, if you are more of a DIY type, there are plenty of tutorials and free training courses online that can walk you through setting up your own online campaigns.

5. Deliver great quality and service

Customer satisfaction is paramount to smart home business success.

When it comes to finding new customers, our partners report that word of mouth and referrals from existing customers still lead the way, so to power of delivering a good experience and looking after your customer should never be underestimated.